Crayon

Crayon is a competitive intelligence platform designed to monitor competitor activities, distil market data, and provide actionable insights for sales and marketing teams. The software automates the collection of external market intel, helping organisations track strategic moves, product updates, pricing adjustments, narratives, and PR campaigns without manual searching. Key capabilities include competitor monitoring, AI news summarisation, and automated importance scoring, which surfaces high-priority insights directly to users or via team inboxes.

Crayon features dedicated tools for content creation, allowing teams to generate and update battlecards, announcements, and newsletters to keep internal stakeholders informed about changes in the competitive landscape. For sales enablement, the platform puts vital intel at the fingertips of sales representatives and provides team leaderboards and one-on-one coaching features to track performance against competitors over time. Performance metrics include win and loss analysis, engagement data on battlecard usage, and influenced revenue tracking to demonstrate the return on investment of competitive programs.

Crayon suits business-to-business sales, product marketing, and market intelligence teams looking to streamline their competitive intelligence workflows and increase win rates. The platform integrates with popular productivity and CRM tools such as Salesforce, Slack, Microsoft Teams, Highspot, ChatGPT, Glean, and Microsoft Copilot, allowing users to access competitive intelligence within their existing work environments.