Cordial

Cordial is a cross-channel marketing and messaging platform built for enterprise brands, combining a headless customer data platform with artificial intelligence and channel activation under one roof. The platform ingests and stores over 18 months of historical customer data while updating in real time, giving artificial intelligence the context needed to predict buyer intent, understand preferences, and determine the next best action. Cordial features AI decisioning capabilities that make micro-decisions before every send, optimising for customer lifetime value and profitability across channels.

Its predictive attributes manage audience segmentation, automated journeys, product recommendations, send timing, frequency, and channel selection. In addition to decision-making, the platform analyses millions of past messages to evaluate variables such as imagery, tone, discount types, and length, identifying what worked and why to improve future campaign performance. Cordial supports a broad range of channels including email, SMS, RCS, WhatsApp, digital ads, mobile applications, websites, and direct mail.

It is designed for enterprise marketing teams managing complex, multi-channel retention and acquisition programs that require unified data rather than fragmented sources. Notable brands utilising the platform include Boot Barn, Levi's, Adore Me, and Saatva to automate campaigns, increase revenue per message, and scale targeted messaging.