Convert Experiences

Convert Experiences is an A/B testing and experimentation platform designed for mid-sized enterprises, e-commerce stores, and conversion rate optimization agencies. It enables growth teams and developers to build, launch, and analyze website variations without degrading page load performance or violating visitor privacy.

The software supports client-side and full-stack server-side testing, including split URL redirects, multivariate tests, multi-page funnel testing, and price testing. Integrations connect the tool with over 90 third-party analytics and marketing platforms, while native AI capabilities allow teams to operate the platform via Model Context Protocol (MCP) servers and natural language workflows.

Key features

• SmartInsert testing engine: Prevents page flickering and preserves Core Web Vitals using a lightweight front-end snippet.
• Full-stack SDKs: Supports server-side experimentation and feature flag rollouts across six developer SDKs, including PHP, Python, Ruby, iOS, Android, and JavaScript.
• Advanced targeting and goals: Offers over 40 audience filters, behavioral targeting, and custom goal tracking.
• Statistical flexibility: Features configurable Frequentist and Bayesian statistical engines alongside automated Sample Ratio Mismatch (SRM) detection.
• Official MCP server: Connects AI assistants and development environments like Claude, ChatGPT, and Cursor directly to experiment data and draft creation tools.
• Privacy compliance: Built using first-party cookies, German data storage, and strict adherence to GDPR and ePrivacy requirements.