CleverTap

CleverTap is an all-in-one customer engagement and retention platform that integrates customer data analytics, behavioral segmentation, and campaign orchestration. Designed for digital consumer brands, it enables marketing and growth teams to track user behavior, predict intent, and execute personalized customer journeys across digital channels.

The platform is powered by an AI layer called CleverAI and a proprietary data engine, TesseractDB. Together, they allow organizations to analyze real-time context and execute automated decisions at scale. The platform serves industries such as e-commerce, subscription services, financial technology, and mobile gaming.

With native support for multi-channel messaging and experiment management, CleverTap connects user insights directly to automated workflows. Teams can manage communications across push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS from a single interface.

Key features

• CleverAI Decisioning: Analyzes real-time customer context to determine the timing, offer, and content for individual users.
• TesseractDB Data Engine: Stores and queries long-term customer behavioral history to power audience segmentation and predictions.
• Omnichannel Campaign Orchestration: Coordinates automated campaigns across push notifications, email, WhatsApp, SMS, web, and in-app messaging.
• Behavioral Analytics: Tracks user actions and life-stage signals to deliver predictive metrics for conversion probability and churn risk.
• Experimentation and Optimization: Provides built-in testing tools to evaluate messaging variations and campaign performance against engagement targets.
• Agentic AI Content Tools: Generates creative variations, messaging ideas, and optimized send times through built-in AI assistants.