Brandwatch

Brandwatch, a Cision company, is an enterprise suite combining consumer intelligence, social media management, influencer marketing, and search intelligence. Designed for enterprise marketers, social media managers, and market analysts, the platform aggregates real-time and historical data across digital networks and web sources.

The platform features Iris AI, an artificial intelligence assistant that converts unstructured online data into actionable market insights. Teams can manage organic and paid content across social channels, coordinate team approvals, and maintain a shared publishing calendar.

Brandwatch also enables organizations to identify emerging brand threats across online sources with automated alert capabilities. In addition, its influencer marketing module helps teams discover creators and measure multi-channel campaign performance.

Key features

• Consumer intelligence: Search historical and real-time social conversations to uncover market trends and consumer intent.
• Social media management: Plan, approve, and publish content across multiple social channels using a shared content calendar.
• Unified social inbox: Manage customer interactions and community responses across networks from a central inbox.
• Iris AI assistant: Utilize conversational search, automated chart creation, and query recommendations to analyze data.
• Influencer discovery: Search a database of creators, manage partnerships, and track campaign performance.
• Threat intelligence: Monitor brand risk signals across news, media, and social channels with real-time alerting.