Brand24

Brand24 is an AI-powered social listening platform designed to help brands protect their reputation, measure brand awareness, analyse competitors and discover customer insights. The platform monitors over 25 million online sources in real time, covering social media networks, news outlets, blogs, videos, forums, podcasts and review sites. Users can track various hashtags, measure campaign reach and engagement, and benchmark their performance against competitors.

The tool features advanced sentiment analysis to segment mentions into positive, negative or neutral categories, allowing organisations to understand how target audiences feel about their products and services. Additionally, artificial intelligence capabilities provide language detection across 108 languages and distil large volumes of brand mentions into actionable word clouds. Brand24 suits public relations professionals, marketers and business leaders who need to measure PR coverage, track the share of voice and make data-driven business decisions based on honest consumer feedback.

Automated reporting features make it easy to share statistics and insights across teams, while historical data access and over ten years of industry experience support comprehensive brand health monitoring. Notable source integrations include X, Facebook, Instagram, YouTube, LinkedIn, Reddit, Telegram, TikTok, TripAdvisor and the App Store.