Bazaarvoice

Bazaarvoice is a user-generated content (UGC) and shopper engagement platform designed for enterprise brands and ecommerce retailers. It enables organizations to gather, manage, and distribute customer feedback, ratings, and visual media across brand websites and retail networks.

The platform connects brands with retail partners to syndicate customer reviews and visual content directly to point-of-sale channels. It also offers tools for influencer and creator marketing, digital product sampling through the Influenster community, and Q&A management.

To adapt to changing search behaviors, Bazaarvoice structures consumer feedback for search engines and generative AI applications. This allows product ratings and reviews to be discovered and cited across traditional search engines and conversational shopping platforms.

Key features

• Ratings and reviews: Collects authentic customer reviews, star ratings, and consumer photos directly on brand and retailer websites.
• Retail syndication: Distributes customer-generated content across a global network of retail partner websites and sales channels.
• Product sampling: Connects brands with product advocates and target shoppers to generate initial reviews and visual assets.
• Creator marketing: Offers tools to manage creator partnerships, influencer campaigns, and shoppable social content galleries.
• Questions and answers: Enables brands to answer customer inquiries on owned websites and retail partner network pages.
• AI visibility package: Formats reviews and ratings into structured data readable by search engine crawlers and conversational AI models.