Awario

Awario is an online brand monitoring and social listening tool designed to help businesses track conversations about their brand, competitors, and industry across the web and social media. By crawling over 13 billion web pages daily in addition to platform APIs, the software captures relevant mentions from Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums, news sites, and the wider web. The platform provides real-time insights to help organisations manage their public reputation, engage with customers, conduct market research, find sales leads, and connect with industry influencers.

Users can check mention sentiment and share of voice to measure reputation growth, answer customer service queries directly through the app, and identify potential sales opportunities by spotting prospects looking for relevant solutions online. Awario also suits public relations professionals and agencies by enabling direct outreach to journalists and bloggers, thereby streamlining PR reporting and media monitoring tasks. Key functionalities include Boolean search capabilities for advanced filtering, custom report creation, and competitor tracking to analyse rival brand reach and sentiment.

It integrates data collection across multiple digital channels to surface actionable consumer intelligence and feedback for marketing and SEO strategies.