Acoustic

Acoustic is a customer engagement platform designed to help B2C marketers transform real-time customer behavior into relevant, timely interactions. Rather than relying solely on scheduled campaigns and historical purchasing assumptions, the platform captures every click, hesitation, and return visit with SKU-level visibility as events occur. It unifies behavior, purchases, channel preferences, and consent into a single real-time customer profile that updates continuously, removing the need to stitch context across multiple dashboards prior to campaign deployment.

Acoustic scores intent in real time across multiple behavioral attributes per contact and product using actual session data rather than modeled predictions. When a customer shifts from browsing to buying, the platform identifies the moment and triggers appropriate messaging. Marketers can build and update audiences using attributes like fatigue scores, lifecycle stages, and optimal send times through a drag-and-drop interface without requiring SQL queries.

Omnichannel orchestration allows teams to manage email, SMS, WhatsApp, and mobile push notifications from a single location, sequencing messages to function as a continuous conversation across channels. Acoustic integrates AI capabilities to help read campaigns, audiences, customer behavior, and product catalogues together to surface strategic moves and assist in building responses. The platform suits B2C brands across retail and ecommerce, financial services, travel and hospitality, and media and entertainment, helping them reduce platform total cost of ownership, decrease IT data requests, and shorten campaign turnaround times from weeks to hours.