AIMadTech Stack Builder vs FigJam
FigJam is a friendly whiteboard for design teams. The Stack Builder maps your MarTech stack with real tools, automatic layout and an estimated monthly cost.
The quick verdict
FigJam is Figma's whiteboard: quick, playful and close to your design files. If your team lives in Figma and wants to sketch a stack together, it is a comfortable choice.
If the goal is a stack you can budget and defend, the Stack Builder brings the tools, their categories and their typical costs, so you spend the time deciding rather than drawing.
Feature by feature
| Feature | AIMadTech Stack Builder | FigJam |
|---|---|---|
| MarTech and AdTech tools with logos, ready to drop in | 202 reviewed tools | Shapes and stickies; logos by hand |
| Tools placed by zone and category for you | Yes | No |
| Estimated monthly cost of the stack | Range, with editable company size and spend | No |
| Suggestions that fit your channels and platforms | By integration and B2B focus | No |
| Fill the stack by scanning your website | Free account | No |
| Swap a tool for an alternative in one click | Yes | No |
| Export | PNG diagram, CSV cost table | PNG, PDF |
| Share a read-only link | Free account | Yes |
| Price | Free, no sign-up to start | Free plan with limits; account needed |
| Freeform drawing and custom shapes | No | Yes |
| Real-time collaboration and comments | No | Yes |
| Stickies, stamps and handoff to Figma | No | Yes |
FigJam details from public product pages, checked November 2026. Plans and limits change; check the vendor's site.
Why marketing teams use the Stack Builder
Start from your setup, not a blank canvas
Tick the channels, platforms and systems your business already runs, or scan your website, and the Stack Builder suggests tools that integrate with them. In FigJam you start from a blank page and your own knowledge of the market.
Real tools, already organised
Every block is a reviewed tool from the AIMadTech directory, with its logo and category, and it lands in the right zone and category without dragging boxes around. In FigJam you find each logo, size it and decide where it goes.
A budget next to the diagram
The Stack Builder estimates what the stack costs per month from each tool's published or typical pricing, adjusted for your company size, tracked users and media spend. FigJam draws the picture; the numbers live somewhere else.
Swap, compare and export
Replace a tool with an alternative from the same category and the cost updates. Export the diagram as a PNG and the costs as a CSV for your deck or finance team.
When to use FigJam instead
- Your team already works in Figma and wants the stack next to its design work.
- You are sketching ideas together and the stack is not settled yet.
- You want playful, freeform collaboration more than structure.
Questions
Is the Stack Builder free?
Yes. You can build a stack, see its estimated cost and export it without an account; it is saved on your device. A free account adds saving across devices, share links and the website scan.
Can I move my FigJam diagram into the Stack Builder?
There is no import. Most stacks take a few minutes to rebuild: tick your setup, search for each tool and add it, and the Stack Builder places it for you. A website scan can add the tools your site already runs.
How accurate are the costs?
They are estimates. Each tool shows whether its price is published by the vendor, set by our editors or typical for its category, and you can change the assumptions (company size, tracked users, media spend). Media spend itself isn't included.
Can several people edit a stack at once?
No. One person edits at a time; a free account lets you share a read-only link. FigJam is better for drawing together.
Can I put the stack into a Figma or FigJam file?
Export the diagram as a PNG and place it in your file.
Map your stack in minutes
Tick what your business already runs, add tools from 202 reviewed MarTech and AdTech listings, and see what the stack costs per month.
Open the Stack Builder