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CHEQ vs DoubleVerify
CHEQ and DoubleVerify are both Ad Viewability, Ad Fraud & Brand Safety tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | CHEQ | DoubleVerify |
|---|---|---|
| Category | Ad Viewability, Ad Fraud & Brand Safety | Ad Viewability, Ad Fraud & Brand Safety |
| Pricing | Quote-based | Quote-based |
| Free option | Not listed | Not listed |
| Best for | Ecommerce brands, Marketers, Agencies | — |
| Links | CHEQ listingVisit website (opens in a new tab) | DoubleVerify listingVisit website (opens in a new tab) |
Which to choose
Choose CHEQ if
- want to block fake lead submissions and automated form spam
- need governance controls to monitor and manage AI agents on your website
- want consent policy, website tagging, and third-party script compliance tools
- run e-commerce or marketing operations focused on protecting landing pages and conversion funnels
Choose DoubleVerify if
- need ad verification across connected TV, social media, and retail media channels
- want multi-touch attribution, marketing mix modelling, and incrementality testing
- require brand suitability controls that classify web and video content across dozens of languages
- are a publisher or marketplace looking for supply-side inventory and billing tools
Verdict
CHEQ and DoubleVerify both detect invalid traffic to protect advertising budgets, but they focus on different parts of the digital journey. CHEQ suits marketing, e-commerce, and digital security teams that want to secure their own websites and funnels. It filters paid ad clicks, blocks fake lead forms, manages website tagging compliance, and governs how AI agents interact with web domains.
DoubleVerify suits advertisers, agencies, marketplaces, and publishers looking for broad media verification and outcome measurement. It tracks viewability, brand suitability, and fraud across the open web, connected TV, social media, and retail media, while adding attribution and marketing mix modelling. The main trade-off is scope: choose CHEQ for on-site funnel protection, form guarding, and AI agent governance, or choose DoubleVerify for cross-channel media verification, supply-side tools, and campaign outcome measurement.
FAQ
- How does pricing compare between CHEQ and DoubleVerify?
Both CHEQ and DoubleVerify use a quote-based pricing model and do not publish their rates publicly. Neither platform lists a free option, so you must contact each vendor directly for a custom quote.
- Which tool is better for protecting lead generation forms?
CHEQ is built for this use case. Its CHEQ Form Guard feature specifically blocks fake lead submissions and automated form spam to protect sales pipelines, whereas DoubleVerify focuses on media verification and campaign measurement.
- Does DoubleVerify or CHEQ support publishers and supply-side platforms?
DoubleVerify provides dedicated tools for publishers and marketplaces, including inventory management, automated billing, and pre-bid verification. CHEQ is tailored for marketing, e-commerce, and digital security teams rather than sell-side publishers.
- How do CHEQ and DoubleVerify use AI differently?
CHEQ focuses on governing incoming AI traffic through its Agent Trust Management feature, which classifies and manages how external AI agents interact with your website. DoubleVerify uses its DV Neura machine learning engine to build custom bidding algorithms and automate media buying optimisation.