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Brevo vs Klaviyo
Brevo and Klaviyo are both Marketing Automation & Personalisation tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Brevo | Klaviyo |
|---|---|---|
| Category | Marketing Automation & Personalisation | Marketing Automation & Personalisation |
| Pricing | From $10.80/mo | Free option available |
| Free option | Yes | Yes |
| AI integrations | MCP server, Claude, ChatGPT, Cursor | MCP server, Claude, ChatGPT |
| Best for | Ecommerce brands, Marketing teams, Sales teams | Ecommerce brands, Enterprise brands, Marketing teams |
| Links | Brevo listingVisit website (opens in a new tab) | Klaviyo listingVisit website (opens in a new tab) |
Which to choose
Choose Brevo if
- need a sales CRM to track deals and manage sales pipelines
- want transparent flat pricing starting at $10.80 per month
- require transactional messaging via SMTP relay or REST APIs
- use mobile wallet integrations alongside email, SMS, and WhatsApp
Choose Klaviyo if
- are an ecommerce, retail, or enterprise B2C brand
- want a unified customer data platform and helpdesk ticketing system
- need RCS messaging alongside email, SMS, WhatsApp, and mobile push
- connect with Shopify, WooCommerce, and over 350 third-party apps
Verdict
Brevo suits marketing, ecommerce, and sales teams that want promotional campaigns, transactional emails, and sales pipeline management in one tool. It offers clear flat pricing from $10.80 per month and a free tier for up to 300 emails a day. The trade-off is that multi-user access, dedicated IPs, and custom data integrations require higher-tier or enterprise plans. Klaviyo is built for ecommerce, retail, and enterprise B2C brands that want to combine a real-time customer data platform with lifecycle marketing and a customer support helpdesk. It uses quote-based pricing alongside a free option. However, its broad feature scope and AI agents can present a learning curve for smaller teams or those with simple email needs.
FAQ
- How do Brevo and Klaviyo compare on pricing?
Brevo uses a flat pricing model starting from $10.80 per month. Klaviyo uses quote-based pricing. Both platforms offer a free option.
- What does Brevo include in its free plan?
Brevo offers a free forever tier that allows users to send up to 300 emails per day. Klaviyo also has a free option, though specific sending limits are not listed.
- Which tool is better for sales teams vs customer support teams?
Brevo is better suited for sales teams because it includes a sales CRM to track deals, manage pipelines, and send follow-up emails. Klaviyo focuses on B2C ecommerce and includes a helpdesk ticketing system and an autonomous Customer Agent for support enquiries.
- Do both platforms integrate with AI tools like ChatGPT and Claude?
Yes, both tools offer integrations for ChatGPT, Claude, and MCP servers. Brevo also includes a Cursor MCP integration and its native Aura AI suite, while Klaviyo provides its native Composer AI Agent and Customer Agent.