Workmagic

Workmagic provides incrementality testing capabilities designed to serve as ground truth for calibrating attribution models and marketing mix modelling. As modern digital advertising faces increasing complexity in measuring true performance, the platform helps brands and agencies understand the genuine impact of their media spend by isolating causal lift from correlation. By running rigorous incrementality tests, marketing teams can establish reliable benchmarks to validate and adjust their existing multi-touch attribution and marketing mix models.

This approach allows organisations to make more informed budget allocation decisions based on experimental data rather than purely algorithmic estimates. The platform suits performance marketing teams, data analysts, and media planners who need higher confidence in their measurement frameworks and want to move beyond standard rule-based attribution methods. Through its focus on experimentation and causal inference, Workmagic addresses the fundamental challenge of measuring return on ad spend across digital channels.