Overview
Usercentrics is a consent management and data privacy platform for web, mobile app, and connected TV (CTV) environments. It helps organizations obtain, store, and manage user consent across more than 50 privacy frameworks, including GDPR, CCPA, DMA, and IAB TCF v2.4.
The platform also offers signal recovery features such as server-side Google Tag Manager and Meta Signals Gateway, along with a Privacy Policy Generator. Additionally, Usercentrics includes MCP Manager, a gateway designed to govern and audit AI agent access to internal systems and data.
Usercentrics is designed for digital publishers, ecommerce merchants, financial services, and enterprise organizations. It enables marketing, legal, and IT teams to maintain regulatory compliance while preserving analytics signals and ad monetization across digital touchpoints.
Key features
- Multi-platform CMP: Collects and manages user consent across websites, mobile apps, and connected TV interfaces.
- Server-side tracking: Restores conversion signals using server-side Google Tag Manager and Meta Signals Gateway integrations.
- MCP Manager: Centralizes, audits, and enforces access control and PII filtering for AI agents connecting via Model Context Protocol.
- Privacy Policy Generator: Automates creation and updating of privacy policies compliant with global privacy regulations.
- Consent Mode integrations: Sends structured consent signals to Google Ads, Google Analytics, and Microsoft UET.
- Automated scanner: Audits websites and applications to detect third-party trackers, scripts, and cookies.
Pros and cons
Pros
- Free plan offered for small websites with under 1,000 monthly sessions.
- Broad regulatory coverage spanning over 50 global privacy frameworks.
- Native integrations with major CMS platforms including WordPress, Shopify, Wix, and Webflow.
Cons
- Automatic plan upgrades trigger when monthly session limits are exceeded.
- Advanced capabilities like A/B testing and cross-device consent sharing are restricted to enterprise-level plans.
Integrates with AI
Connect Usercentrics to AI assistants and agents.
- MCP server(opens in a new tab)
- Claude(opens in a new tab)
- ChatGPT(opens in a new tab)
- Cursor(opens in a new tab)
- Microsoft Copilot(opens in a new tab)
Compare: Marketing tools with an MCP server · Marketing tools that integrate with Claude · Marketing tools that integrate with ChatGPT · Marketing tools that integrate with Cursor
Best for
- Websites
- Mobile apps
- Enterprise brands


