Triple Whale

Triple Whale is an AI operating system designed for modern commerce, marketing, ecommerce, and data leaders. It unifies data from every ecommerce and retail channel, store, customer touchpoint, and inventory source in minutes. By bringing together attribution, marketing mix modeling (MMM), and incrementality into one trusted view of performance, Triple Whale provides a comprehensive picture of marketing impact across online and offline channels.

Users can capture the total impact of marketing from direct-to-consumer operations and Amazon to traditional retail. The platform uses causal evidence and GeoLift tests to validate true incremental impact and allocate budgets effectively. Its built-in AI assistant, Moby, turns ecommerce analytics into clear, prioritized recommendations and automates media buying workflows.

Teams can teach Moby their goals, budget, channel strategies, and performance targets to establish autonomous playbooks that monitor metrics, recommend actions, and execute routine advertising tasks across connected ad accounts. Triple Whale processes billions of events per day and is trusted by tens of thousands of top brands globally, spanning small businesses, mid-market companies, and enterprise brands. It offers secure data handling with SOC 2 Type II compliance as well as GDPR and CCPA compliance.

Notable integrations and data connections span major advertising platforms such as Meta, alongside diverse retail and ecommerce environments.