Trackingplan

Trackingplan is a digital analytics agent designed to answer performance, consent, and martech questions while automating routine operational tasks. It works where data is produced by monitoring hits, dataLayers, SDKs, pixels, CAPI payloads, consent states, and tag releases across web, mobile, and server environments. By observing real traffic and building an inferred schema and semantic model automatically, Trackingplan distinguishes broken tracking implementations from genuine changes in user behavior.

Key capabilities include continuous monitoring for anomalies, missing properties, attribution errors, duplicate or broken triggers, and consent breaches. When issues occur, the platform sends alerts with evidence and context directly to the relevant teams through integrations such as Slack, Microsoft Teams, email, webhooks, or APIs. It suits paid media and performance teams looking to protect ad spend from broken conversion data, digital analytics teams needing early warnings when code releases break reporting, compliance and legal teams checking for personally identifiable information leaks and consent breaches, and agencies managing multiple client portfolios.

Trackingplan integrates with over 170 analytics and advertising providers, including Google Analytics 4, Meta, Google Ads, TikTok, Bing, Mixpanel, Segment, Amplitude, and various consent management platforms. Installation requires adding a single tag, SDK, or server-side hook without requiring predefined data models or complex configurations.