Overview
Tagger Media, now known as Sprout Social Influencer Marketing, is an influencer marketing platform designed for enterprise brands and agencies. The platform assists marketing teams in managing creator partnerships, discovering talent, and measuring campaign return on investment.
The platform combines creator discovery, audience demographic analysis, workflow automation, and reporting into a unified dashboard. By integrating creator relationship management with social analytics, it helps organizations scale creator strategies across multiple social networks.
It caters primarily to agency teams and enterprise brands seeking data-backed creator selection and structured collaboration processes.
Key features
- Creator discovery: Search and filter global databases of creators based on audience demographics, engagement rates, and content topics.
- Audience analytics: Evaluate creator audience authenticity, demographic breakdowns, and affinity metrics before entering partnerships.
- Campaign management: Organize creator outreach, brief sharing, content approvals, and contract management within centralized workflows.
- Performance tracking: Monitor campaign engagement, reach, impressions, and ROI metrics across social media channels.
- Social integration: Connect creator campaign insights directly alongside broader social media management tools from Sprout Social.
Pros and cons
Pros
- Centralizes creator search, campaign workflows, and reporting in one location
- Provides deep audience demographic and authenticity insights
- Integrates influencer marketing data into broader social management workflows
Cons
- Public pricing is not published on the website
- May offer more capabilities than required for small businesses with simple creator needs
Best for
- Agencies
- Brands
