Overview
Sourcepoint is an enterprise privacy management platform that helps organizations capture, manage, and syndicate consumer consent across websites, mobile applications, and Connected TV (CTV). It enables businesses to comply with global privacy frameworks, including GDPR, CCPA, and IAB TCF v2.2, while optimizing user experiences and ad monetization.
The platform unifies consent handling, legal document acceptance, and marketing preferences into a centralized dashboard. Designed for digital publishers, brands, and gaming companies, Sourcepoint offers custom setup, analytics, and automated tracking risk monitoring to maintain data privacy compliance.
Key features
- Multi-regulation consent management: Delivers tailored privacy notices and consent flows to comply with GDPR, CCPA, and state-level regulations.
- Universal consent and preferences: Centralizes marketing preferences, legal document acknowledgments, and privacy consents across touchpoints.
- Compliance monitoring: Audits tech stacks and vendor behaviors to detect data leakage and unauthorized digital tracking.
- Automated DSAR handling: Simplifies Data Subject Access Requests using branded forms and regulation-specific internal workflows.
- Mobile and CTV SDKs: Provides platform-specific SDKs, including a Unity SDK for mobile games, to manage consent on apps and connected TV.
- A/B testing and reporting: Includes reporting dashboards and testing tools to measure consent performance and optimize user conversion rates.
Pros and cons
Pros
- Broad platform support: Provides dedicated SDKs across web, mobile, and Connected TV environments.
- Google-certified CMP: Fully supports Google requirements and IAB TCF v2.2 standards for European ad serving.
- Comprehensive compliance tools: Combines consent prompts, preference management, and vendor audit monitoring in one system.
Cons
- Enterprise target: Designed primarily for large organizations and high-traffic publishers, which may be complex for small sites.
- Custom quote required: Public pricing plans and self-serve sign-ups are not available.
Best for
- Publishers
- Brands
- Gaming companies

