Smartly

Smartly is an end-to-end advertising platform that integrates creative production, media buying, and performance analytics across social, display, and connected TV channels. The platform uses artificial intelligence to align creative assets with media execution, reducing operational fragmentation across ad channels.

Designed for enterprise brands, performance marketing teams, and advertising agencies, Smartly automates dynamic ad generation and campaign orchestration. It connects data sources and creative templates to enable personalized advertising without requiring separate tools for design and media buying.

What distinguishes Smartly is its combined approach to ad creative generation and automated multi-platform campaign management. Marketers can produce ad variations while managing cross-channel delivery and budget allocation from a single workspace.

Key features

• AI-assisted creative production: Generates, edits, and animates static images, video assets, and text variants for multi-channel ad campaigns.
• Dynamic creative optimization: Localizes and personalizes ad content in real time based on audience region, language, and demographics.
• Automated campaign management: Launches and updates campaigns across major social platforms and over 200 connected TV streaming services.
• Predictive budget allocation: Automatically reallocates media spend to top-performing channels and creative variations using predictive metrics.
• Unified performance analytics: Consolidates cross-channel metrics, creative performance scores, and audience engagement data in one dashboard.