Overview
Piper the AI SDR Agent, developed by Qualified, is an inbound sales development automation tool for B2B marketing and sales teams. It interacts with website visitors and inbound leads to qualify prospects, answer product inquiries, and accelerate pipeline generation.
The platform operates continuously across website interactions and email channels. By integrating with enterprise systems like Salesforce, HubSpot, and Slack, it uses intent data and CRM context to deliver tailored communications and route qualified leads to human representatives.
Key features
- Multi-modal visitor engagement: Interacts with website visitors through text chat, voice, and video presentations.
- Inbound email nurture: Sends automated follow-up messages and targeted emails to engage prospects in the inbox.
- Automated meeting scheduling: Converts qualified leads directly into scheduled calendar meetings for account executives.
- CRM and workflow integration: Syncs conversation activity, contact records, and pipeline updates with Salesforce and other GTM systems.
- Multi-language support: Communicates with international prospects across multiple languages for global coverage.
- Account segmentation and enrichment: Filters incoming web traffic using intent signals and waterfall contact enrichment.
Pros and cons
Pros
- Operates around the clock to eliminate response delays for high-intent inbound visitors.
- Native integration with major CRM platforms including Salesforce and HubSpot.
- Offers multi-channel engagement across website chat, voice, video, and email.
Cons
- Pricing is quote-based with no fixed rates published on the website.
- Features like MCP access, sandbox environments, and multiple agent profiles require higher-tier plans.
Integrates with AI
Connect Piper the AI SDR Agent to AI assistants and agents.
Compare: Marketing tools with an MCP server
Best for
- Inbound marketers
- B2B sales teams
- Enterprise brands


