Paramark

Paramark provides a marketing measurement platform combined with human growth advisors and AI agents to help brands plan, test, and measure their entire marketing mix. The platform is designed to move beyond traditional last-touch attribution and multi-touch models, offering impartial measurement that uncovers incrementality across the funnel from bottom-funnel conversions to upper-funnel brand work such as television, YouTube, billboards, and influencer campaigns. Key capabilities include incrementality testing, marketing mix modeling, scenario planning, and forecasting.

The platform analyses every marketing investment, channel, impression, and sale to build clean models and ensure clear go-and-no-go results for experimentation. Users work alongside AI agents and dedicated growth advisors who assist via Slack on a daily basis to interpret results, design experimentation roadmaps, and build investment plans. Paramark suits B2C and B2B marketing teams, growth leaders, and performance marketers looking to quantify the long-term value of brand marketing, reduce customer acquisition costs, and accurately measure return on investment across all channels without relying on ad platforms to grade their own performance.