Opticks

Opticks is a click fraud software platform designed to detect and automatically prevent click fraud, bots, and invalid traffic across digital channels in real time. It serves a wide range of clients, including self-service users and enterprise organizations, helping them clean their pipelines, reclaim wasted budgets, and protect traffic quality. The platform collects hundreds of publicly available telemetry points from both the browser and the network to analyse whether a user is valid.

It can detect up to 30 types of invalid traffic, encompassing click fraud, bots, VPN and datacenter traffic, and device tampering, without modifying website pages or blocking access for real users. Key capabilities include real-time analytics across channels, trend tracking and positive and negative trend watchlists, performance measurement to calculate budget savings per campaign, reporting across more than 75 fields with scheduling and downloading options, and custom alerts based on threshold and frequency rules across over 80 dimensions. Users can also explore transaction timelines and fraud findings through session forensics and benchmark their performance against industry standards.

Integration is streamlined through Google Tag Manager or the Opticks SensorJS JavaScript tag, allowing setup in under five minutes without requiring coding skills. Supported major ad platforms include Google, Meta, Microsoft, and TikTok, with automated pixel handling or manual control available depending on operational needs.