Optable

Optable is an AI-native platform designed for the agentic advertising era, helping publishers, media owners, agencies, and advertisers connect signals, resolve identity, build audiences, and transact directly. The platform combines core products including the Optable Agentic Marketplace, Optable Audience, and Optable Identity to help teams turn valuable first-party data and signals into addressable revenue without relying on rented segments. Through the Optable ID Switchboard, visitors are resolved in real time across web, app, audio, and connected TV environments, turning anonymous traffic into addressable inventory matched to identifiers buyers use.

The Optable Audience Agent allows planning teams to turn briefs into sized, priced audience recommendations in minutes, enabling collaboration and lookalike modelling within an Optable clean room without exposing raw underlying data. Optable Sales Agent automates negotiations and direct deals against predefined publisher rules over AdCP, an open protocol, connecting buyer agents directly to premium publisher inventory including takeovers, sponsorships, video, and audio opportunities. Optable integrates with major execution destinations including PubMatic, Magnite, and DV360, letting teams sync and activate audiences across ad servers, SSPs, and DSPs.

Every account is supported by a dedicated human team alongside the platform's AI capabilities, helping media businesses streamline workflows, reduce reliance on multiple contracts, and prepare infrastructure for agentic media planning and buying.