Motion

Motion is a creative analytics and AI platform built for performance marketers, creative strategists, and advertising agencies. It aggregates ad creative assets alongside performance data from platforms like Meta, TikTok, YouTube, and LinkedIn into visual performance dashboards.

The platform uses automated tagging and AI analysis to evaluate visual formats, hooks, angles, and messaging. Marketing teams use these insights to pinpoint winning creative patterns, monitor campaign momentum over time, and generate data-backed briefs for video editors and designers.

Motion integrates with third-party attribution tools like Northbeam and Google Analytics 4 to provide attribution metrics alongside creative assets. By connecting performance data directly to creative production, it aligns media buyers, strategists, and designers around common goals.

Key features

• Visual creative reporting: Group and filter ad assets while viewing live performance metrics alongside video and image creatives.
• AI creative tagging: Automatically categorize ad assets by hook, format, angle, and messaging to highlight performance trends.
• Frame-by-frame video analysis: Examine video drop-off points, placement metrics, and demographic data to evaluate engagement.
• AI strategy recommendations: Query historical ad data to identify winning creative elements and draft new briefing instructions.
• Comparative reporting: Compare performance across funnel stages, product categories, creators, agencies, and promotional angles.
• Attribution integration: Combine creative reporting with third-party metrics from Northbeam and Google Analytics 4.
• Shareable live reports: Generate interactive performance reports for internal teams, external clients, or freelancers.