Overview
Lunio is an invalid traffic detection and click fraud protection platform built for performance marketers, media buyers, and advertising agencies. It identifies non-human and non-converting interactions across paid digital media channels to prevent budget waste.
The platform uses machine learning algorithms to evaluate click, context, and conversion data in real time, categorizing traffic as legitimate, suspicious, or invalid. Its lightweight and cookieless setup maintains site performance while staying fully compliant with privacy regulations like GDPR and CCPA.
Lunio operates across multiple ad networks including Google, Meta, Microsoft, TikTok, and LinkedIn. It provides campaign-level analytics and automated protection mechanisms such as IP blocking and custom exclusion audiences.
Key features
- Real-time detection: Classifies incoming ad clicks as legitimate, suspicious, or invalid using machine learning models.
- Multiplatform protection: Automatically applies campaign and account-level IP exclusions and custom exclusion audiences across major ad networks.
- Granular analytics: Tracks traffic quality and converting clicks with timestamps broken down by location, placement, and keyword.
- Cookieless architecture: Analyzes ad traffic using privacy-focused signals without relying on browser cookies or compromising page load speeds.
- Cross-channel integration: Connects with paid search, paid social, display, and Performance Max campaigns across channels like Google, Meta, and Microsoft.
Pros and cons
Pros
- Automates exclusion rules directly across connected ad network accounts.
- Provides clear visibility into traffic quality and specific sources of click fraud.
- Designed to maintain compliance with GDPR and CCPA regulations.
Cons
- Requires minimum ad spend thresholds suitable primarily for higher-budget advertisers.
- Pricing is not publicly disclosed and requires custom sales quotes.
Best for
- Performance marketers
- Agencies
- Paid media teams
