Littledata

Littledata is a server-side tracking and data layer platform designed specifically for Shopify ecommerce stores. It captures customer interactions across browser and server events, streaming unified store data directly to analytics, ad networks, and email platforms without requiring custom code or Google Tag Manager setups.

The platform helps ecommerce merchants, DTC brands, and growth agencies eliminate tracking loss caused by browser privacy controls, ad blockers, and accelerated checkouts. By routing complete order and customer journey data server-side, it restores missing conversions and optimizes ad bidding for marketing channels like Meta, Google Ads, and Klaviyo.

Key features

• Server-side conversion tracking: Streams event data directly from Shopify to Google Analytics 4, Meta Ads, Google Ads, Klaviyo, TikTok, and Segment via server APIs.
• Event Editor: Customizes server-side event payloads using Shopify app data and metafields to trigger targeted flows and audiences without coding.
• Profit Signal: Calculates and attaches gross profit to order events so ad algorithms optimize campaigns for profit margin rather than order volume.
• Persistent ID: Extends shopper identification for up to one year past standard cookie expiration to improve long-term attribution and retargeting.
• Bot Protection: Filters non-human traffic and bot events at the source before they corrupt reporting data or pollute ad audiences.
• Shopify ecosystem compatibility: Integrates with Checkout Extensibility, headless store architectures, subscription platforms, and Shopify Markets.