Overview
Lengow is an e-commerce platform designed to help brands and retailers manage product feeds, scale online marketplace presence, and optimize digital shelf strategy. The platform unifies product feed management, dynamic pricing, and reseller network monitoring into a single operational hub.
The system connects with e-commerce systems, PIM platforms, over 400 advertising channels, and 90 global marketplaces. It includes an AI Studio designed to automate content preparation, taxonomy mapping, and visual asset compliance across international sales channels.
Key features
- AI Category Mapping: Automatically matches product listings to channel-specific taxonomies without manual searches.
- AI Content Localisation: Translates and adapts titles, descriptions, and attributes for target markets across 30 languages.
- AI Image Compliance: Formats source visuals to meet exact background, ratio, and framing specifications per channel.
- Dynamic Pricing: Tracks competitor prices and updates product pricing automatically using rules and API connections.
- Reseller Monitoring: Tracks distributor compliance, detects unauthorized sellers, and monitors indirect digital shelf performance.
- Order Management: Centralizes marketplace order synchronization and status updates with internal back-office systems.
Pros and cons
Pros
- Broad reach connecting to hundreds of global ad networks, comparison sites, and marketplaces.
- Built-in AI features automate taxonomy alignment and image specification checks.
- Flexible API options available for catalogue updates, order processing, and market intelligence exports.
Cons
- Plan options and fee structures are not publicly listed on the website.
- Multi-channel configurations require setup effort for non-standard feed attributes.
Best for
- Ecommerce brands
- Retailers
- Agencies
