Overview
Ketch is a data privacy and permissioning infrastructure platform designed for legal, security, engineering, and marketing teams. It unifies consent management, data mapping, data subject access requests, and AI governance into a single operating layer across web, mobile, and backend systems.
The platform uses continuous agent-based discovery to track data flows, third-party trackers, and AI usage across connected applications and data warehouses. By resolving identity, jurisdiction, and regulatory policies once, Ketch enforces consumer privacy choices in real time across connected downstream systems.
Key features
- Consent management: Captures and enforces consumer consent choices across websites and mobile apps using customizable banners and preference centers.
- Agentic data mapping: Automatically discovers and classifies personal data, SaaS applications, and data repositories to maintain real-time inventory records.
- DSR automation: Automates the intake, identity verification, and fulfillment of data subject requests with auditable activity tracking.
- AI Sentry: Intercepts prompts and data flows to detect sensitive personal information and prevent unauthorized data usage in AI models.
- Marketing preference management: Provides granular preference centers allowing customers to manage topic, channel, and communication frequency settings.
- Privacy risk management: Generates automated privacy impact assessments and data protection impact assessments mapped to regulatory requirements.
Pros and cons
Pros
- Connects front-end consent capture directly to backend data enforcement across warehouses and applications.
- Automates data discovery and mapping without requiring manual inventory spreadsheets.
- Includes pre-built protocol support to simplify migration from legacy privacy management systems.
Cons
- Advanced features like automated data mapping and AI Sentry require higher tier plans or enterprise add-ons.
- Integration setup across extensive enterprise data stacks requires initial configuration effort.
Integrates with AI
Connect Ketch to AI assistants and agents.
Compare: Marketing tools with an MCP server · Marketing tools that integrate with Claude
Best for
- Privacy Teams
- Legal Teams
- Enterprise Marketing

