Jasper

Jasper is an AI agent platform designed for marketing teams to manage content creation, optimization, and campaign execution. It combines specialized AI agents, content pipelines, and brand governance controls within a unified workspace.

The platform relies on Jasper IQ to store brand guidelines, tone of voice, audience profiles, and company knowledge. This contextual information is automatically applied to content generated across text and visual channels to maintain consistency.

Jasper is designed for enterprise marketing departments, performance marketers, product marketers, and agency teams. It features an LLM-agnostic architecture and offers an MCP server to connect brand context with external AI tools.

Key features

• Jasper IQ: Stores brand guidelines, style rules, audience personas, and product knowledge to maintain brand consistency.
• Marketing AI Agents: Provides over 100 pre-built agents specialized for marketing tasks such as search optimization, ad campaigns, and market research.
• Jasper Studio: Offers a no-code environment to build and deploy custom AI agents and automated marketing workflows.
• Content Pipelines: Structured workflows that guide assets through planning, creation, adaptation, activation, and optimization stages.
• Image Suite: Produces and edits product imagery with features for background removal, compositing, text removal, and upscaling.
• Jasper MCP: Connects centralized brand governance and context directly into external AI tools and assistants.