Improvado

Improvado is an agentic marketing data platform and reporting layer designed for enterprise marketing teams, agencies, and data analysts. It aggregates performance metrics across ad networks, organic channels, CRM platforms, retail media networks, and web analytics tools into a centralized architecture.

The platform standardizes disparate raw metrics into unified schemas without requiring custom engineering or manual spreadsheet consolidation. It includes dedicated Model Context Protocol (MCP) endpoints and AI agent workflows, enabling users to run queries, build visual reporting dashboards, and audit cross-channel campaigns using natural language.

Key features

• Pre-built data connectors: Automated extractions across more than 1,400 ad platforms, CRM systems, retail media networks, and analytics tools.
• Harmonized data modeling: Transforms and maps multi-channel metrics into standardized schemas without requiring custom SQL scripts.
• MCP integrations: Exposes governed marketing data directly to external AI tools including Claude, ChatGPT, Cursor, and OpenAI Codex.
• Automated marketing governance: Enforces rules for deduplication, schema validation, and tracking error alerts across connected platforms.
• Natural language reporting: Allows users to prompt AI agents for performance breakdowns, budget pacing updates, and live visualizations.
• Enterprise security compliance: Provides role-based access control, SOC 2 Type II certification, HIPAA options, and regional EU data residency.