Hyros

Hyros provides ad tracking and AI optimisation software designed to connect advertising data directly to real sales and revenue. The platform tracks ad spend across major channels, helping media buyers and marketing teams move beyond platform-reported estimates to make decisions based on actual purchases and lifetime value. Key capabilities include multi-touch attribution, lifetime value (LTV) dashboards, custom attribution model building via MCP integrations, and automated data syncing that feeds verified conversions back into ad platforms to optimise bidding and targeting.

Businesses can use the Hyros API and MCP connections to create custom reports, apps, and dashboards tailored to their specific operational metrics. The software suits direct-to-consumer ecommerce brands, software-as-a-service providers, info-education businesses, and B2B call-driven operations looking to improve return on ad spend, lower customer acquisition costs, and scale paid acquisition profitably. Notable integrations include major advertising and marketing channels such as Meta, Google, TikTok, Shopify, and Claude MCP.