HockeyStack

HockeyStack is a B2B revenue data platform that unifies marketing, product, and sales data to track complete buyer journeys. The platform collects online and offline touchpoints across the go-to-market funnel without relying on traditional cookies. It connects anonymous first touches through to closed-won opportunities in a single visual reporting environment.

Built on an underlying data foundation called Atlas, HockeyStack handles data acquisition, identity resolution, and categorization across connected tools. B2B go-to-market teams use the platform to evaluate marketing performance, run multi-touch attribution, and measure program incrementality. The system generates actionable recommendations and dashboards for marketing, GTM operations, and sales leadership.

Key features

• Holistic buyer journeys: Visualizes every interaction from initial anonymous visit to closed deal using cookieless tracking.
• Multi-touch attribution: Provides customizable attribution models that users can switch between and compare side by side.
• Lift and incrementality: Generates reports comparing exposed and unexposed account groups to measure campaign impact.
• Atlas data foundation: Ingests raw data from CRMs, ad platforms, MAPs, and warehouses while matching identities across channels.
• Two-way data syncing: Pushes conversion and attribution metrics back into connected advertising platforms and sales CRMs.
• Forward-looking AI insights: Analyzes audience segments to recommend actionable next steps and optimization options.