Gupshup

Gupshup is a conversational AI platform built to help businesses automate and manage customer interactions across multiple channels. The platform enables brands to deploy AI agents that handle conversations twenty four hours a day, seven days a week, across channels such as WhatsApp, Instagram, SMS, RCS, and voice calls. Built on an enterprise-grade infrastructure, Gupshup supports various enterprise functions including marketing, performance marketing, commerce, and customer support.

Key capabilities include the Gupshup Conversation Cloud, which provides tools to orchestrate rich messaging workflows, trigger drip campaigns based on third-party events or user actions, and personalise customer journeys using real-time intent signals. The platform features a proprietary fine-tuned ACE LLM model that aims to generate relevant, contextual dialogues and reduce generic messaging. Additionally, an integrated AI Co-Pilot assists human support teams with suggested responses and conversation summaries.

Gupshup also provides voice AI agents for handling phone and WhatsApp calls, an Avatar Agent for web assistants, and verified business chat features for Truecaller. The platform suits enterprise organisations and marketing teams looking to scale user acquisition, improve customer service efficiency, and drive conversational commerce through automated messaging.