GRIN

GRIN is a creator marketing platform designed for e-commerce brands and marketing teams to manage influencer, affiliate, and gifting programs. The platform incorporates Gia, an AI agent built on top of a creator CRM and historical performance data, to help automate campaign execution and creator discovery.

Brands can run campaigns from a single interface, including finding creators, negotiating terms, issuing product gifts, and tracking content performance. GRIN also features an integrated marketplace where creators opt in to discover brand partnerships and manage their relationships through a dedicated app.

Key features

• Gia AI agent: Drafts campaign plans, outreach messages, and recommendations based on brand criteria and historical performance data.
• Creator CRM and marketplace: Maintains creator profiles, relationship statuses, and communications in a unified inbox alongside an opt-in creator network.
• Deal and contract management: Locks agreed terms into a single deal record upon creator acceptance for clear program execution.
• Escrow wallet and payouts: Holds creator fees in escrow and processes payouts and affiliate commissions through Stripe.
• Automatic content tracking: Monitors and reports on impressions, engagement, and posts created by participating program creators.
• E-commerce integration: Connects directly with Shopify stores or custom storefronts via API for product gifting and order tracking.