Fospha

Fospha is a measurement system built specifically for retail commerce brands, designed to deliver daily, ad-level insights that bridge the gap between analytics and action. The platform combines deterministic, correlative, and causal models to provide transparent, glass-box science that replaces fragmented stacks consisting of basic analytics tools and static quarterly reports. By uniting finance, marketing, data, and leadership teams around a single source of truth, Fospha enables businesses to measure the full impact of every ad across web, Amazon, TikTok Shop, and other digital channels.

Key capabilities include Core, an always-on daily media mix model that quantifies performance from campaign down to ad-level to optimize both short and long-term efficiency. Beam provides Bayesian saturation curves to forecast incremental returns and pinpoint diminishing returns before budget is spent. Halo measures the cross-channel halo effect of paid media on marketplaces such as Amazon and TikTok Shop, while Brand Impact leverages causal reasoning models to prove how upper-funnel brand building drives revenue and long-term growth.

Fospha also incorporates conversational AI features that allow users to query performance data directly within the dashboard or connect measurement outputs to external AI tools like Claude and ChatGPT via MCP. The platform suits scaling direct-to-consumer brands and global enterprise retailers seeking to unify multi-channel data, validate metrics, secure budget sign-off, and drive profitable growth. Notable integrations include major advertising and retail channels such as Google, Meta, TikTok, Snapchat, YouTube, Amazon, and TikTok Shop.