FeedOps

FeedOps is a managed product feed management platform and service designed for ecommerce brands and multi-channel retailers. It sits between source data systems—such as ecommerce platforms, ERPs, PIMs, and supplier files—and outbound sales and advertising channels like Google Shopping, Meta, Amazon, and AI shopping environments.

The service combines proprietary feed technology and custom AI workflows with dedicated feed operations and engineering teams. Rather than operating purely as self-serve software, FeedOps operates as a managed layer where specialists oversee feed architecture, attribute enrichment, rule maintenance, and disapproval troubleshooting.

FeedOps is designed to scale across catalogues ranging from thousands to millions of SKUs. Internal ecommerce and marketing teams retain full platform visibility and approval control while relying on the FeedOps team for daily feed health and channel optimization.

Key features

• Multi-source data integration: Ingests and consolidates product data from ecommerce stores, ERPs, PIMs, supplier files, APIs, and spreadsheets.
• Custom AI attribute enrichment: Uses AI agents and deterministic rules to optimize product titles, fill attribute gaps, and map taxonomies.
• Multi-channel syndication: Exports optimized product feeds to advertising networks, marketplaces, affiliate networks, local inventory ads, and AI platforms.
• Feed health monitoring: Continuously tracks delivery health, data errors, missing attributes, and Google Merchant Center product disapprovals.
• Commercial segmentation: Groups products using custom labels based on inventory levels, margins, promotional status, and performance metrics.
• Managed operations: Assigns a dedicated account manager and engineering support team to maintain rules and handle daily operational tasks.