Factors.ai

Factors.ai is an artificial intelligence account-based marketing platform designed to help go-to-market teams centralise data, identify target accounts, run cross-channel ad campaigns, and attribute revenue. The platform combines account-level tracking with contact-level identification to reveal specific individuals within target companies who are engaging with a brand, such as visiting pricing pages or reading documentation. Key capabilities include intent data capture across websites, ad platforms, and third-party sources to score and rank target accounts based on real engagement signals.

Users can upload target account lists, track visits to specific landing pages, and automatically sync hot account lists to advertising channels like LinkedIn and Meta to run retargeting campaigns as account scores change. The platform features AI agents and copilots, such as Scout, which ground answers in trusted account data and integrate with external tools through model context protocols to provide context within platforms like ChatGPT, Claude, and Gemini. Factors.ai also tracks first-touch, last-touch, and influenced attribution to measure the impact of marketing channels across the sales funnel, providing sales teams with visibility into account timelines and engagement history directly within their CRM.

The platform suits B2B growth marketing, demand generation, and sales operations teams looking to align lead generation efforts with pipeline revenue. Notable integrations include LinkedIn Ads, Meta, G2, and various CRM platforms.