Dragonfly AI

Dragonfly AI is an enterprise creative testing and performance platform designed to maximise omnichannel creative effectiveness across digital ads, social media, ecommerce, in-store shelves, and packaging. Powered by a patented biological algorithm developed in partnership with Queen Mary University London, the platform mimics how the human brain responds to visual stimuli. This capability enables brands and agencies to predict how creative assets will perform in any context, saving time, resources, and guesswork.

The platform analyses key drivers of creative effectiveness through a three-part framework designed to ensure content captures attention, remains memorable, and evokes the right emotional engagement. By benchmarking creative against industry-leading assets, users can make data-driven decisions that improve response rates and commercial results. Dragonfly AI is built to integrate seamlessly into existing creative ecosystems, allowing teams to access portfolio-level and competitively benchmarked insights continuously and at scale.

The platform is suitable for global consumer brands, retail tech agencies, and marketing teams seeking to optimise digital shelves, increase conversion rates, and reduce design costs through data-backed insights. Clients use the tool during the creation process of assets such as mobile-ready hero images to evaluate e-content in the way a browsing consumer would.