Overview
consentmanager is a consent management platform built by iubenda to help organizations collect user consent and manage compliance across digital properties. The platform offers centralized controls for websites, mobile applications, and connected TV platforms across multiple regions.
It helps privacy, legal, performance, and engineering teams maintain regulatory compliance, structure first-party data collection, and optimize consent collection. The platform includes migration tools designed to swap consent solutions without disrupting existing tag manager setups or tag configurations.
Key features
- Customizable cookie banner: Create and adapt banners for website visitors with automated tag blocking and Google Consent Mode v2 support.
- Automated site crawler: Scan web properties daily to discover cookies, pixels, and vendor scripts across all domains.
- Cross-platform SDKs: Deploy native consent interfaces across iOS, Android, Unity, React Native, Flutter, and connected TV devices.
- Machine learning banner optimization: Run automated A/B tests on layouts, wording, and button positions to improve consent acceptance rates.
- Geo-targeted compliance rules: Automatically apply regional consent rules aligned with GDPR, CCPA, US state laws, LGPD, PIPEDA, and FADP.
- Privacy policy generator: Generate privacy policies tailored to international regulations in over 30 languages.
Pros and cons
Pros
- Supports web, mobile apps, and over 20 connected TV platforms from a single administration dashboard.
- Includes compatibility modes that allow migration from other CMPs without rewriting existing tags.
- Provides automated A/B testing to evaluate banner variations and improve consent rates.
Cons
- Additional pageview overages incur extra fees beyond baseline plan limits.
- Full white labeling and dedicated account management are restricted to Enterprise plans.
Best for
- Enterprise teams
- Publishers
- Agencies
