Clay

Clay is a go-to-market (GTM) infrastructure platform designed for sales operations, revenue, and growth marketing teams. It serves as an orchestration layer that aggregates data from multiple vendors, runs automated workflows, and launches targeted outbound GTM campaigns.

The platform features a data marketplace offering access to over 200 data and AI providers. Teams can construct custom GTM plays on a visual canvas using low-code tools, custom scripts, or natural language prompts, unifying first-party CRM records with real-time intent and firmographic signals.

Key features

• Multi-provider data marketplace: Connects to over 200 data vendors to enrich contacts and company records using automated waterfall logic.
• AI research agents: Utilizes web-scraping AI agents like Claygent to gather custom data points, firmographic signals, and prospect context.
• Visual workflow orchestration: Allows teams to build, test, and troubleshoot GTM plays using a visual canvas or natural language interface.
• Native execution and sequencing: Includes an integrated email sequencer and triggers automated campaigns across email and ad platforms.
• CRM and data warehouse sync: Automates bi-directional synchronization with platforms like Salesforce, HubSpot, Snowflake, and BigQuery.
• Model Context Protocol integration: Features an official MCP server to query Clay data and execute workflows inside AI assistants.