Overview
Captiv8 is an end-to-end influencer marketing platform designed to assist brands and agencies with creator discovery, campaign management, content amplification, and return-on-investment tracking. The platform has been integrated into Influential, combining its software capabilities with creator marketing services.
The platform offers tools for marketing teams to identify relevant social media creators across major networks, analyze audience demographics, and coordinate creator partnerships. Teams can manage campaign execution workflows, streamline payment processes, and monitor performance analytics from a centralized dashboard. Content amplification features also allow marketers to promote high-performing creator posts across digital channels.
Key features
- Creator discovery: Search and filter social media creators using audience demographic data and performance metrics.
- Campaign management: Coordinate creator workflows, content approvals, and publishing schedules across channels.
- ROI and performance tracking: Measure campaign performance metrics, conversion attribution, and overall campaign return on investment.
- Payment management: Direct and streamline financial operations and payout management for creator partners.
- Content amplification: Turn organic creator content into paid ad campaigns to scale reach across social platforms.
Pros and cons
Pros
- Combines creator discovery, workflow management, and payment processing in one platform.
- Provides conversion attribution and performance tracking for influencer campaigns.
- Offers paid media amplification to extend organic creator content reach.
Cons
- Public website provides minimal self-service documentation and pricing details.
- Requires direct outreach to the team to access the platform and discuss customized plans.
Best for
- Brands
- Agencies
