Billo

Billo is a creator marketing platform designed to help brands and performance marketing teams produce, test, and scale video advertisements. The platform combines creator partnerships with a data engine to streamline the entire workflow from collaboration to performance tracking. Through the partnerships hub, users can access thousands of vetted creators across categories such as health and wellness, cosmetics and beauty, apparel and fashion, food and beverage, and technology.

Brands can build ongoing partnerships, launch organic posts on creator profiles, and produce user-generated content ads at scale. The platform also provides a managed service option where the internal team handles the process. The creative operations engine turns performance data into data-led briefs, automated script generation, best-fit creator matching, and ad variations based on existing footage.

Performance analytics provide insights into hook rates, click-through rates, and customer acquisition costs, helping marketing teams scale top-performing creatives and prevent ad fatigue. Billo suits physical and digital product brands as well as agencies looking to streamline creative management, reduce customer acquisition costs, and maintain a consistent cadence of fresh video content across channels like Meta and TikTok.