BannerNow

BannerNow is a display advertising platform designed to help marketing and design teams manage creative digital media and display ad campaigns in one place. The platform allows users to produce responsive HTML5 creatives in multiple sizes automatically for campaigns across desktop, mobile and other devices using a bestfit container to display the correct creative for each screen size. Teams can create, animate, manage, translate and schedule all creatives directly within the application.

BannerNow supports AMP, HTML5, MP4, PNG, JPG and GIF formats. Real-time data feeds can be connected via XML, JSON or Google Spreadsheets to display ads according to live data, which is suitable for ecommerce, travel and real-estate use cases to showcase real-time changes within banners. Campaign scheduling features enable users to adjust ads to run during optimal conversion periods, plan campaigns in advance and create repeating events.

Analytics capabilities provide tracking for impressions, clicks, click-through-rate, visibility, time, video play-time, return on investment, heatmaps, rollovers and A/B banner testing. For video advertising, the platform supports HTML5 in-display video banners where users can upload MP4, OGV or WEBM formats to create animated banners, generate fallback images, output high-quality MP4 at 60 frames per second and utilise the BannerNow content delivery network. BannerNow suits marketing and design teams seeking creative control over display advertising strategies.