Ascent360

Ascent360 is a customer data and marketing automation platform built specifically for the hospitality and outdoor industries, including hotels, resorts, ski areas, and bike businesses. The platform helps brands unify first-party data to gain a complete view of guests, allowing them to reduce reliance on online travel agencies and take ownership of customer relationships. The software features a data hygiene engine that unifies, de-dupes, and enriches records, cleaning email and physical addresses to create a single golden record for every visitor.

Users can segment their audience based on past stays, purchase history, demographics, and other data points to deliver tailored campaigns. The marketing suite supports automated omnichannel campaigns across email, SMS, social media, and direct mail, matching guests to their preferred communication channels. Out-of-the-box reporting and analytics allow teams to track campaign performance, revenue generated, and open, click, and bounce rates to measure return on investment.

Ascent360 integrates with over 150 data sources and operational tools, connecting with systems such as Mews, Maestro, Oracle Hospitality, OpenTable, Book4Time, and Tripleseat to pull guest interactions into a single location.