Anura

Anura is an ad fraud detection and prevention platform engineered to protect digital marketing campaigns and web assets from invalid traffic. It identifies and blocks automated bots, malware, human fraud, and sophisticated AI-driven threats across web traffic and advertising channels.

The platform processes fraud data in-house using proprietary decision science, delivering definitive results for every visitor rather than relying on probability scores. By eliminating non-human and malicious traffic, Anura helps advertisers, publishers, and agencies maintain data integrity, maximize return on ad spend, and safeguard compliance.

Designed to accommodate high-volume environments, Anura works across diverse acquisition channels, including affiliate marketing, search, social media, programmatic advertising, and lead generation.

Key features

• Anura Script: Delivers real-time detection of sophisticated invalid traffic through dynamic client-side script execution.
• Anura Direct: Provides fast REST API integration to identify general invalid traffic in milliseconds.
• Anura IPDB: Offers a locally deployed IP database for instant identification of high-risk proxy, datacenter, and malicious IPs.
• Search & Social Protect: Safeguards paid search and social campaigns by preventing fraudulent clicks and engagements.
• Ad Tag Protect: Protects digital publisher ad tags to defend against bot activity and prevent ad network account suspensions.
• Actionable Analytics: Features a central dashboard providing detailed visibility into traffic sources and fraud metrics.