Analyzify

Analyzify is a server-side tracking and analytics platform built specifically for Shopify stores. It connects e-commerce merchants with over ten advertising and analytics destinations, including Google Analytics 4, Meta, Google Ads, TikTok, Microsoft Bing, and Klaviyo.

The software addresses tracking inaccuracies caused by browser restrictions, ad blockers, and platform updates such as Google Consent Mode v2 and Shopify Checkout Extensibility. By routing data server-side and using a unified pixel, Analyzify helps merchants maintain accurate purchase attribution and feed reliable conversion data to marketing channels.

Designed for e-commerce brands, marketing teams, and agencies, Analyzify combines direct integrations with Google Tag Manager data layers. The platform provides built-in reporting dashboards within the Shopify admin alongside setup guidance and ongoing support.

Key features

• Server-side tracking: Routes purchase and event data through dedicated servers to pass accurate conversion events to GA4, Meta CAPI, and TikTok.
• Unified pixel: Employs a single pixel implementation that automatically updates to align with marketing platform changes and privacy requirements.
• Pre-built GTM containers: Provides customized Google Tag Manager data layers with pre-configured events and parameters.
• Order attribution: Tracks first-touch, middle-touch, and last-touch marketing interactions for individual orders alongside native Shopify data.
• Analytics dashboard: Displays performance metrics across Google Ads, Meta, TikTok, Search Console, and GA4 directly inside the Shopify admin.
• Audience segmentation: Categorizes customers using RFM analysis and syncs audience segments to Google Ads, Meta, and Klaviyo.