Analytic Partners

Analytic Partners provides a commercial intelligence platform, GPS Enterprise (GPS-E), alongside managed analytics services for enterprise measurement. The platform combines marketing mix modeling with internal business data across sales, operations, and finance to help organizations measure and forecast performance.

Designed for marketing, finance, and analytics teams, the solution supports media allocation, scenario planning, incrementality testing, and pricing optimization. The platform pairs automated technology with support from data scientists to configure models tailored to specific business strategies.

Key features

• Commercial analytics engine: Unifies marketing, operational, sales, and financial datasets to create a single source of truth for business performance.
• Enhanced marketing mix modeling: Evaluates marketing channels while incorporating macroeconomic and external variables for forward-looking planning.
• Scenario planning and forecasting: Simulates the impact of budget reallocation, pricing adjustments, and strategic shifts across multiple business KPIs.
• Incrementality testing: Conducts experiment design and lift analysis to isolate the true financial impact of marketing campaigns.
• Pricing optimization: Analyzes price elasticity, customer purchasing behavior, and competitive positioning to guide pricing strategy.
• Brand impact measurement: Measures the long-term value of brand building alongside short-term conversion tactics to balance budget allocation.