Amperity

Amperity is an enterprise customer data platform that unifies fragmented online and offline customer data into resolved profiles. Designed for consumer brands in retail, hospitality, airlines, and financial services, the platform provides a foundation for customer analytics, predictive modeling, and cross-channel activation.

The platform resolves identity across disparate data sources without relying on third-party identity spines, handling identity changes and data errors automatically. Amperity also integrates with cloud data warehouses like Snowflake, Databricks, and Google BigQuery via zero-copy data sharing, allowing data teams to access clean customer tables natively.

Marketing and analytics teams use Amperity to build targeted segments, orchestrate customer journeys, and optimize paid media campaigns. It also features built-in AI tools, including an AI assistant named Pér and a Model Context Protocol (MCP) server that connects external AI tools to governed customer context.

Key features

• Identity resolution: Matches records across disparate online and offline sources using machine learning algorithms to build single customer views.
• Lakehouse connectivity: Shares data directly with Snowflake, Databricks, and Google BigQuery without duplicate data copies.
• Predictive intelligence: Generates customer-level predictions such as lifetime value, churn risk, and next purchase propensity.
• Audience segmentation: Enables non-technical users to build and export precise target audiences across ad channels and email platforms.
• Customer journey orchestration: Configures automated multi-step marketing workflows triggered by customer events and behaviors.
• AI agent and MCP server: Features an AI assistant for natural language queries and a native MCP server for external AI tools.