Overview
Addingwell is a server-side Google Tag Manager (sGTM) infrastructure platform designed for digital marketing, web analytics, and DevOps teams. Following its acquisition by Didomi in 2025, the platform pairs server-side tag hosting with consent management, enabling organizations to collect first-party event data while maintaining regulatory compliance.
The platform helps marketers recover conversion signals that are typically blocked by ad blockers, browser restrictions, and third-party cookie deprecation. By processing tracking requests on multi-region cloud infrastructure, Addingwell reduces client-side script execution to improve website loading speeds and feed accurate event streams into ad platform algorithms like Google Performance Max and Meta Advantage+.
Key features
- Server-side GTM hosting: Runs Google Tag Manager containers on dedicated multi-region cloud servers or within an enterprise GCP organization.
- Event consent monitoring: Attaches and visualizes consent status directly to incoming tracking requests in real time via Didomi integration.
- Tag health and monitoring: Provides real-time event monitoring, automated error logging, and alert notifications for tag execution failures.
- SDK JS proxyfication: Proxies client-side scripts to bypass browser tracking restrictions and extend cookie lifetimes.
- Agency white-label management: Offers multi-client administration tools, account management features, and partner certification programs.
Pros and cons
Pros
- Free plan includes 100,000 monthly requests for testing and small-scale deployment.
- Native integration with Didomi ensures consent state travels directly with event data.
- Improves page load speeds by moving tracking script processing off the browser.
Cons
- Pay as you go plan pricing scales based on monthly request volumes beyond the free quota.
- Full custom infrastructure setup requires enterprise tier or GCP organization access.
Best for
- Agencies
- Enterprise brands
- Marketers
