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Haus vs Measured
Haus and Measured are both Marketing Measurement (MMM, MTA, Attribution) tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Haus | Measured |
|---|---|---|
| Category | Marketing Measurement (MMM, MTA, Attribution) | Marketing Measurement (MMM, MTA, Attribution) |
| Pricing | Quote-based | Quote-based |
| Free option | Not listed | Not listed |
| AI integrations | — | MCP server, Claude, ChatGPT |
| Best for | Enterprise brands, Performance marketing teams | — |
| Links | Haus listingVisit website (opens in a new tab) | Measured listingVisit website (opens in a new tab) |
Which to choose
Choose Haus if
- want causal attribution down to individual campaign and ad creative levels
- need an internal AI agent (Architect) to flag budget risks and run scenario analyses
- require weekly updated media mix modelling grounded in experimental results
- use Shopify or Amazon and want direct ecommerce integrations alongside data warehouses
- value hands-on support from measurement strategists and data science teams on higher tiers
Choose Measured if
- want portfolio benchmarking to compare performance across marketing channels
- need MCP connectors to bring measurement data into Claude.ai or ChatGPT
- require a central reporting hub built for executive, finance, and marketing teams
- prefer scenario planning based on historical incrementality data and saturation curves
Verdict
Haus and Measured both combine causal incrementality testing with media mix modelling for enterprise brands, and both sell on a quote basis. Haus suits performance marketing teams that want weekly model updates, creative-level causal attribution, and an built-in AI assistant (Architect) to spot budget risks. The trade-off with Haus is that non-geo testing and advanced MMM features sit behind higher-tier plans.
Measured suits enterprise growth teams that want cross-channel portfolio benchmarks and a central reporting hub for finance and executive stakeholders. It also offers MCP integrations for Claude.ai and ChatGPT. However, Measured requires enough media spend and data volume to make its geo tests and statistical models work effectively.
FAQ
- How much do Haus and Measured cost?
Neither Haus nor Measured publishes standard pricing publicly. Both platforms operate on a quote-based model and require you to book a demo for a custom price.
- How do Haus and Measured use AI differently?
Haus includes an internal AI agent called Architect that analyses experimental data, highlights budget risks, and runs what-if budget simulations. Measured offers MCP integrations, including connectors for Claude.ai and ChatGPT.
- Do both tools offer attribution as well as media mix modelling?
Haus combines incrementality testing and media mix modelling with multi-channel causal attribution down to the ad creative level. Measured focuses on combining incrementality experiments with media mix modelling, channel benchmarks, and a media plan optimiser rather than multi-touch attribution.
- Which teams are Haus and Measured built for?
Both platforms target enterprise brands. Haus is geared towards performance marketing teams needing weekly updates and creative-level insights, while Measured is built for growth marketers, finance teams, and executives managing complex cross-channel portfolios.